The dessert pop-up store ‘Cookie & More’, managed by Devsisters, successfully completed its first weekend of business after opening on the 2nd. A line started forming early on opening day, and by 12:30 PM, over 500 teams had signed up on the waitlist.
The pop-up store aims to enhance the offline experience of the Cookie Run IP by featuring a ‘recipe library’ theme, showcasing desserts inspired by character traits along with new merchandise. All cookie-based dessert items were completely sold out during the weekend, including 15 varieties of Levain cookies, two types of Soul Jam cookies (Ancient and Beast sets), and meringue sand cookie sets.
Even after selling out of daily dessert supplies, fresh batches are replenished daily for purchase the following day. Alongside the desserts, character merchandise specifically designed for this pop-up, such as random ‘Kkookiz’ plush keyrings and acrylic epoxy keyrings, saw strong sales. Popular items like the Beast Cookie collectible figures continued to be top sellers throughout the weekend.
The pop-up store will be open until the 14th, with various on-site events planned for visitors. On Children’s Day (the 5th), there will be a photo session with Brave Cookie in front of the store at 11:30 AM and 3:00 PM.
Customers visiting the store on that day will also receive a ‘ttibbu-ttibbu’ sticker on a first-come, first-served basis. Additionally, benefits through partnerships with nearby facilities are available, including a discount on tickets for the ‘Cookie Run in Lotte World Aquarium: Sea Adventure’ exhibition for visitors presenting a same-day receipt from ‘Cookie & More’ at the Lotte World Aquarium.
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