NVIDIA, a prominent player in AI computing technologies, has revealed a strategic collaboration with Adobe at NVIDIA GTC 2026, the world’s largest AI and accelerated computing conference held in San Jose, California.
The partnership aims to expedite AI-powered creation, production, and personalization, while introducing next-generation Adobe Firefly foundation models and agentic workflows.
With the rising demand for content, generative AI is revolutionizing creative and marketing processes. This collaboration merges Adobe’s creative and marketing workflows, models, and technologies with NVIDIA’s open models, libraries, research, and accelerated computing.
Through this partnership, NVIDIA and Adobe will develop advanced Firefly models aimed at providing top-tier creative precision and control across creative and marketing pipelines. Built on NVIDIA’s cutting-edge computing technologies, these models will utilize CUDA-X, NVIDIA NeMo libraries, NVIDIA Cosmos open models, and NVIDIA Agent Toolkit software to meet the expectations of customers in interactive content creation.
Shantanu Narayen, Chairman and CEO of Adobe, stated, “In this era of booming content creation, our partnership reflects a shared vision to redefine creative and marketing workflows through the power of AI. AI is reshaping the operations of marketing organizations and media and entertainment studios.” He emphasized, “Adobe and NVIDIA will integrate Firefly models and CUDA libraries into applications, merging marketing-focused 3D digital twins, Agent Toolkit, and Nemotron within agentic frameworks. This collaboration will deliver customizable, forward-looking, high-quality enterprise-grade AI workflows.”
Jensen Huang, Founder and CEO of NVIDIA, added, “AI is unlocking new possibilities across every industry. NVIDIA and Adobe have been pushing the boundaries of design and creativity together for over two decades. Now, the two companies are elevating that partnership to new heights.” He continued, “By combining our research and engineering capabilities, we will enhance Adobe’s popular applications with NVIDIA CUDA, reimagine creativity, and jointly develop cutting-edge foundational models that revolutionize customer experiences.”
NVIDIA and Adobe are also planning to collaborate on innovative agentic creative and marketing workflows to enhance the speed of content, campaign, and production execution. Adobe is exploring the utilization of NVIDIA Agent Toolkit software and NVIDIA Nemotron open models to implement these agentic workflows.
The companies are set to work together on NVIDIA NemoClaw, an open-source stack that simplifies the secure operation of OpenClaw always-on assistants through a single command. As part of NVIDIA Agent Toolkit, NemoClaw installs the NVIDIA OpenShell runtime, providing a secure environment for running autonomous agents and open-source models like NVIDIA Nemotron.
Expanding on their collaboration, Adobe will launch a public beta of a cloud-native 3D digital twin solution that maintains brand identity. This solution will create virtual replicas of physical products, serving as persistent digital identities across marketing and commerce experiences. By integrating NVIDIA Omniverse libraries into Adobe technologies, the collaboration will broaden support for OpenUSD-based 3D digital twin workflows for marketing content automation.
With seamless integration among tools, brands will be empowered to generate various content, from consistent pack shots and lifestyle images to customizable 3D product experiences and immersive virtual try-ons.
Adobe also intends to leverage NVIDIA AI infrastructure, AI libraries, services, and models to enhance and optimize every layer of its AI-powered tools spanning creativity, productivity, and customer experience orchestration. This includes Adobe Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio, and Adobe Experience Platform.
Adobe Firefly Foundry will fine-tune commercially viable Firefly AI models to align with the unique, proprietary content of enterprises or IP owners. This capability is especially crucial for media and entertainment studios. Integrated with NVIDIA’s advanced computing and AI technologies, Adobe Firefly Foundry enables the deployment of custom AI solutions for delivering safe content at scale.
The key areas of collaboration in this strategic partnership include:
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Introduction of advanced Adobe Firefly models: Adobe is set to unveil innovative Adobe Firefly models tailored for creativity, productivity, and marketing by leveraging NVIDIA’s advanced computing and AI technologies. These models will be constructed on NVIDIA’s advanced computing stack, CUDA-X, and NeMo libraries.
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Adobe’s agentic AI innovation: Adobe is planning to implement hybrid, long-running agentic loops in secure, cost-effective environments. To achieve this, it will explore the potential use of OpenShell and Nemotron, components of the NVIDIA Agent Toolkit ecosystem. Adobe is also considering the adoption of Agent Toolkit and Nemotron for large-scale agentic workflows built on Adobe Experience Platform. NVIDIA will provide technical expertise, early access to software, and tailored go-to-market support.
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Revolutionizing marketing content production with high-fidelity cloud-native 3D digital twins: NVIDIA’s accelerated computing, NVIDIA Omniverse libraries for OpenUSD-based universal data interchange, NVIDIA RTX rendering, and Omniverse Kit App Streaming for real-time cloud streaming will be integrated with Adobe’s generative AI and workflow platform. This collaboration will result in the creation of cloud-native 3D digital twins that maintain brand identity while supporting marketing content automation.
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Enhanced creative capabilities tailored for enterprises: Adobe aims to provide brands and franchises with proprietary, IP-protected Firefly Foundry models that enhance speed, performance, and flexibility across image, video, audio, vector, and 3D workflows by utilizing NVIDIA accelerated computing, CUDA-X accelerated libraries, and open models.
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Boosting business productivity with AI document intelligence: Adobe Acrobat serves as a platform for productivity and collaboration, assisting customers in optimizing their performance. Adobe plans to integrate NVIDIA Nemotron capabilities into Adobe Acrobat to enhance AI output quality and boost productivity for business professionals, consumers, and enterprises.
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Accelerating creative workflows in the cloud: Frame.io, Adobe’s unified platform that streamlines content, people, and feedback throughout the creative process to expedite high-quality results, will leverage NVIDIA CUDA to accelerate scalable cloud content management, workflows, media decoding, and intelligence. This will enable rapid semantic search at scale, generative creation, and insight delivery across various types of creative media.
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Establishing a joint go-to-market strategy: NVIDIA and Adobe are planning to devise collaborative marketing strategies through Adobe Firefly Foundry to assist enterprise customers worldwide in leveraging and embracing AI innovation.