On August 31, Netmarble revealed that its content marketing arm, MNB, has signed industry-academia partnership agreements with Chungkang College of Cultural Industries and Soonchunhyang University. The goal is to develop practical content talent and engage in IP collaborations.
MNB will conduct practical content creation programs on the Roblox platform in conjunction with the regular curricula of the two universities. This initiative will involve linking the company’s iconic IP, “Kuya Restaurantz,” with Roblox’s IP licensing program. Students will have the opportunity to design and develop game maps and items using this IP.
At Chungkang College of Cultural Industries, MNB will integrate regular classes with on-campus competitions to offer students hands-on experience in content creation using AI and the Roblox platform. Similarly, with Soonchunhyang University, MNB aims to support content planning and creation within the existing curriculum, identify exceptional content, and explore future collaborations.
MNB’s CEO, Min-ho Bae, stated, “Beginning with our partnerships with Chungkang College of Cultural Industries and Soonchunhyang University, we intend to gradually expand our industry-academia collaborations with various educational institutions. Our focus is on expanding the reach of the Kuya Restaurantz IP across diverse content and enhancing its global presence.”
MNB, a subsidiary of Netmarble specializing in integrated marketing communication (IMC) solutions and IP business, has been emphasizing gamification-based consulting and campaign services utilizing brand mascots.
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