The collaboration between SayGames and NLABSOFT resulted in the successful launch of ‘Zombie Fortress’ in the global market. The game quickly gained popularity, with over 10k reviews and an average rating of 4.3 stars. Behind the scenes, the NLABSOFT development team worked to create a game that combined casual mobile gameplay with intense zombie-killing action.
The development process involved multiple iterations and pivots to improve the game’s onboarding process and overall player experience. By analyzing data and conducting extensive A/B testing, the team was able to make informed decisions that led to increased player engagement and retention. The collaboration between SayGames and NLABSOFT was characterized by a shared vision and hands-on involvement from both teams.
Overall, the partnership between SayGames and NLABSOFT was instrumental in the success of ‘Zombie Fortress,’ showcasing the importance of a data-driven approach combined with a clear creative direction. Our product gatherings often had the vibe of an exclusive fan club meeting that only those deeply invested in the tower defense genre could join. Joo aptly describes our collaboration as sailing towards a treasure island across the Pacific on a sturdy ship with a map in hand. SayGames played a crucial role in interpreting the map, acting as our radar and lighthouse guiding us throughout the journey.
The key strength of NLABSOFT lies in their rapid execution speed, which sets them apart as a formidable force in the industry. Despite being a small studio, the team’s extensive experience in mobile game development since 2010 has honed their collaboration to a finely tuned mechanism where each member excels in their field while also being versatile enough to take on different roles as needed.
NLABSOFT’s creative process is shaped by this flexibility, with planners, artists, and developers working closely together from the start, focusing on problem-solving rather than job titles. This approach of visualizing ideas early and incorporating user feedback into decision-making drives the studio’s preference for quick implementation and validation over prolonged concept refinement.
One noteworthy method employed by NLABSOFT is the ‘Art Camp,’ a workshop where artists explore diverse visual themes in a short period to determine the most appealing concepts through user testing. This data-driven approach has led to the successful creation of games like ‘Tiny Warriors Rush’ and ‘Zombie Fortress.’
Joo emphasizes that the team’s superpower lies in their teamwork-driven execution speed, enabling them to swiftly transform ideas into robust prototypes ready for the market. For NLABSOFT, ‘Zombie Fortress’ is not merely a project but a continuously evolving endeavor that benefits from the collaborative experience gained through working with SayGames.
As they continue to refine ‘Zombie Fortress’ and explore future projects, NLABSOFT’s emphasis on iteration, trust, and a fast-paced team culture ensures that they remain at the forefront of game development. The solid foundation built through their partnership with SayGames serves as a blueprint for their ongoing success in the industry.