The Esports Foundation has announced the launch of the Esports World Cup 2026 Creator Program, inviting co-streamers to join and gain access to tournament broadcasts. Participants will have the opportunity to complete missions, climb leaderboards, and compete for a share of the $2 million reward pool across EWC and ENC.
The program is specifically designed for creators interested in co-streaming tournament coverage to their own communities. It offers a gamified experience where creators can earn points, complete missions, and track their progress through a Battle Pass system.
Esports Foundation Focuses on Streamers
The Esports Foundation is taking a unique approach by targeting the streamer as its primary user. Recognizing the challenge of reaching a diverse audience across multiple gaming titles, the foundation aims to empower streamers to bring tournament content directly to their viewers. By offering missions, rewards, and leaderboards, the foundation hopes to engage streamers in a meaningful way.
The program will cater to creators on various streaming platforms, including Twitch, YouTube, Bilibili, Huya, and TikTok. Scheduled to coincide with the official EWC tournament schedule, the program will feature reward opportunities during ‘campaign activations’ throughout the event, which kicks off in July with a grand opening ceremony featuring Post Malone.
Terms and Conditions for Co-Streamers
Approved co-streamers must adhere to certain guidelines set by the Esports Foundation. While platform-native monetization methods like ads, subscriptions, and viewer contributions are allowed, selling merchandise, promoting personal sponsorships, or integrating third-party brands is prohibited. Additionally, promoting gambling services is strictly forbidden.
The rules also outline restrictions on how co-streamers can present the broadcast. Official EWC logos, overlays, and sponsor placements must remain visible and unobstructed. Co-streamers are prohibited from altering the broadcast layout to cover sponsor branding or essential broadcasting elements like score displays.
Co-streamers who are approved will receive limited protection against DMCA claims for music included in the EWC broadcast. However, this protection does not extend to music added independently by the creator or content produced outside the official broadcast feed.
By participating in the program, co-streamers grant the Esports Foundation a perpetual, royalty-free license to use their likeness, voice, and excerpts from their broadcast for marketing and promotional purposes related to the Esports World Cup.
Violation of the terms and conditions may result in a range of consequences, including warnings, removal from the program, bans from future EWC events, or legal action, depending on the severity of the breach.
While the announcement does not provide full details on the reward structure, country eligibility, or platform-specific requirements, it lays out the foundation for an exciting and engaging creator program for the Esports World Cup.