Sky-high prices risk disaster for a console market struggling to grow | Opinion

by John Garrett
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The ongoing crisis in component costs continues to wreak havoc on the hardware side of the games industry. This issue has persisted for some time, and unfortunately, there is little that can be done to address it. It is a situation that must be endured rather than resolved within the industry’s control.

What remains crucial to understand is the long-term impact of these escalating costs on the games business. Just as the pandemic reshaped the industry for years to come, we can expect the era of exorbitant gaming hardware prices to create lasting ripple effects even after prices stabilize to a more manageable level.

Recent projections by S&P Global Market Intelligence offer insights into the console market’s future. The forecast indicates a decline in overall console sales to around 27 million units next year, a significant drop from the peak sales of over 45 million units in the early 2010s. While a slow recovery is anticipated from 2028 onwards, it is predicted that unit sales will still fall short of the 40 million mark by the end of the decade.


Stacked bar chart showing game console forecast in millions from 2020 to 2030, with distinct colors representing different console models from Nintendo, Sony, and Microsoft, and a hypothetical PS6 and Xbox Series successor.
S&P’s forecast shows a dip in console sales in 2027 | Image credit: S&P Global Market Intelligence Kagan

The forecast, while forward-looking, acknowledges the unpredictable nature of the industry, especially in the face of unforeseen challenges like the current crisis in RAM and storage costs. Selling outdated consoles at inflated prices is unlikely to bode well for future sales figures.

“What this forecast comes down to is 25 to 30 million ‘missing’ console sales over the course of five years”

The optimistic outlook assumes a resolution to the component pricing crisis, paving the way for next-generation hardware to launch within the $600 to $800 price range by 2028. However, the dominance of a few key companies in RAM production, enjoying heightened pricing power, suggests a prolonged situation of inflated costs.

Even under the optimistic scenario, the transition to new consoles may face challenges, with the industry potentially experiencing a decline in sales. The absence of tens of millions of new consoles in the market will have long-term repercussions, affecting consumer adoption and industry growth.

This decline in console sales occurs at a critical juncture for the industry, marked by concerns of market stagnation. While consoles have thrived over the past decade, actual user growth has been modest, raising questions about sustained expansion and audience diversification.


PlayStation 2 PS2
The PlayStation 2 is still the best selling home console | Image credit: Nikita Kostrykin on Unsplash

Historically, consoles like the PlayStation 2 drove significant audience expansion, but recent generations have struggled to attract new demographics. The industry must confront the challenge of engaging younger consumers who increasingly turn to alternative entertainment platforms.


Wii console
The Nintendo Wii helped to expand the console audience | Image credit: Denise Jans on Unsplash

The industry’s ability to attract and retain new gamers, particularly younger demographics, will be pivotal for future console success. The impending challenges in the hardware market underscore the importance of adapting to evolving consumer preferences and market dynamics.

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