Source: KeSPA
The national esports team of South Korea has officially partnered with Google Play in preparation for the upcoming Summer Asian Games.
KeSPA, led by President Kim Young-man, revealed on the 15th that they have established a collaboration with Google Play, a move aimed at enhancing the activities of the national esports team participating in the Summer Asian Games and promoting Korean esports on a global scale.
The partnership will involve various marketing initiatives utilizing the intellectual property of the national team. Additionally, they plan to create promotional content featuring the athletes aligned with the team’s official schedule to expand their outreach. Special benefits will also be extended to Google Play Points members, fostering a deeper connection between fans and the national esports team.
Furthermore, the association has unveiled the team’s slogan as ‘See the Unseen / Our National Team,’ and will launch awareness campaigns in collaboration with their partners. Through this collaboration, Google Play becomes an official sponsor of the national esports team.
Notable companies and organizations supporting the national esports team include Google Play, Disney+, Hanwha Life, Goalstudio, Logitech G, Sidiz, Photogray, Busan Metropolitan City, and Levion.
A representative from the association expressed, “This partnership with Google Play, a prominent global entity, will offer valuable support to our athletes,” emphasizing their commitment to ensuring the team’s success at the Asian Games through optimal performance.
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