Prodigy Agency, a gaming company based in Toulouse, France, has officially merged with the international talent agency SEG. The announcement was made on Monday, although the financial details of the transaction remain undisclosed.
This merger will bring together the strengths, networks, and expertise of both agencies to better cater to gamers, creators, athletes, coaches, brands, and game publishers worldwide. SEG’s esports and creators division, along with its talented roster and ESIC Certified Agents, will be fully integrated into Prodigy Agency to form a unified esports and gaming group within SEG. Prodigy Agency’s founders, Jérôme Coupez and Manon Lagarrigue, will take on the roles of CEO and COO, respectively, with Rowan Stroo, currently the Division Director of SEG Esports, joining them in the management team.
“This merger represents the coming together of two major players in sports and gaming,” stated Jérôme Coupez, CEO and Founder of Prodigy Agency. “We both prioritize family values and a talent-first approach. By combining our strengths, we are building a platform that connects traditional sports with esports. Together, we aim to provide even better support to our players, creators, athletes, and partners, positioning ourselves as one of the premier agencies at the intersection of sports and gaming.”
For those unfamiliar with SEG, the agency represents sports and entertainment stars like Pep Guardiola, Robin van Persie, Cody Gakpo, Pauline Ferrand-Prévot, and Kybba, among others. It also manages esports players such as Leandro “Virtyy” Moreno and Dominique “SonicFox” McLean, content creators like Lukas “Punz” Peisel and Thijs “Thijs” Molendijk, and artists such as Kybba and Delany, with offices across various cities globally.
Prodigy Agency is recognized for its collaborations with major brands in esports, including Porsche, Nike, Adidas, ASUS, Sony, Mastercard, Tencent, NetEase, and Red Bull. The agency has also been involved in promoting popular game titles such as Marvel Rivals, Valorant, Delta Force, and FragPunk. Notable partnerships with leading brands have included ZywOo, TenZ, and aspas.
For more information about SEG, visit www.seginternational.com, and to learn more about Prodigy Agency, visit prodigy-agency.gg.