Industry Analysis Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: “You always have to go out and create enthusiasm” by John Garrett September 21, 2026 by John Garrett September 21, 2026 0 FacebookTwitterPinterestEmail
Industry Analysis Strauss Zelnick: Netflix debut is merely “one of the hors d’oeuvres” for full GTA 6 launch; pre-order numbers are “unprecedented and astonishing” by John Garrett August 8, 2026 by John Garrett August 8, 2026 0 FacebookTwitterPinterestEmail
Industry Analysis Zelnick: Take-Two still believes its online shooter Project Ethos can be a “massive hit” despite high-profile failures by John Garrett May 22, 2026 by John Garrett May 22, 2026 0 FacebookTwitterPinterestEmail
Industry Analysis The big Strauss Zelnick interview: GTA, AI, Roblox and building the biggest entertainment company in the world by John Garrett May 22, 2026 by John Garrett May 22, 2026 0 FacebookTwitterPinterestEmail